Front view of Imperial Barber Grade Products Gel Pomade in a clear 12 oz tub, labeled hold strength 4 with strong hold and high shine.

Back label of the Imperial Gel Pomade 12 oz tub showing directions, cocktailing instructions, and full ingredients list.

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4.5 Rated by 2179 Clients

Gel Pomade - 12oz

Name: Gel Pomade - 12oz
Brand: Imperial Barber Grade Products
SKU: 103
Price: 24.00 USD
Availability: InStock

Strong Hold

Gel Pomade - 12oz

Strong Hold

HOLD

SHINE

4.5 Rated by 2179 Clients

$24.00

Gel Pomade combines the control of gel with the flexibility of a water-based pomade for strong hold, high shine, and all-day stay-in-place styling.

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Join 1,954 others who rate it 4.5 stars

Unstyled

Clean, dry hair straight out of the shower. No product.

Applied

A dime-sized scoop worked evenly through damp hair.

Styled

Combed into place. Strong hold, low shine, all day.

Join 2,139 clients who rate it 4.5 stars

HOW TO USE.

SHAPE + SET

Gel Pomade features a light-medium smooth gel consistency designed for strong hold, high shine, and precise control. It remains sculptable while you style, then sets firmly into the hair for lasting, stay-in-place hold. Adjust the amount of product and moisture in your hair to control application and hold.

01 / 04 APPLY

APPLY

Start with a small amount and work evenly between your palms. Distribute throughout the hair from roots to ends, adding more as needed before shaping into your desired style.

FOR STRONG HOLD + HIGH SHINE

Apply to damp, towel-dried hair for more working time to distribute, shape, and define your style before Gel Pomade sets.

FOR A SET-IN, TEXTURED FINISH

Apply to dry hair for a more defined, set-in look or messy, spiked styles. Work quickly—Gel Pomade sets faster when applied to dry hair.

What Barbers and Customers Say.

Best Value Save $2.00

The Gel Pomade Routine

Gel Pomade - 12oz
Gel Pomade - 2oz Travel Size
5 Inch Pocket Comb

~~$43.00~~

$41.00

Or Add On Its Own

Gel Pomade - 12oz
$24.00
Gel Pomade - 2oz Travel Size
$12.00
5 Inch Pocket Comb
$7.00 $5.00

Why Choose Imperial?

Five reasons barbers pay for the branded jar.

Water-based

Barber & stylist approved

Made in USA

Water-based, rinses clean

Often oil-based formulas

May require more effort to wash out

Barber & stylist approved

Professional testing varies by brand

Formulas differ depending on manufacturer

Reactivates with water

Some formulas may dry over time

May require touch-ups throughout the day

All-day hold without stiffness

Hold performance varies by formula

Firmer, less flexible hold

Made in the USA

Manufacturing origin varies

Limited ingredient transparency

FREQUENTLY ASKED QUESTIONS.

What is Gel Pomade best for?

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Gel Pomade is best for sleek, structured styles that need strong hold and high shine, including slick backs, side parts, pompadours, comb overs, mohawks, and fauxhawks.

How strong is Gel Pomade?

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Gel Pomade provides strong, all-day hold. The final strength depends on how much product you use and how much water is in your hair during application.

Does Gel Pomade dry hard?

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Yes. It goes in light and smooth, then dries into the hair for a firm, stay-in-place finish.

Can Gel Pomade add volume to thin hair?

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Yes. Imperial recommends it for thickening and enhancing volume, especially when paired with a light blow dry.

Can I use Gel Pomade with another pomade?

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Yes. It can be used as a base under Classic, Blacktop, Fiber, or Matte Pomade Paste for added structure, volume, or hold.

Does Gel Pomade wash out easily?

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It is water-reactivatable and rinses out, although shampoo is recommended when washing it out, especially when it has been layered with another styling product.